Employment

“Over the past quarter-­century, Tennessee Repertory Theatre has grown into the benchmark of live local theatre—
a standard that other companies measure themselves by....”

- Nashville Scene -

Thank you for your interest in working with Nashville Rep. We are a dynamic and lively work environment with hard-working and flexible staff committed to providing our community with professional theatre.

MARKETING DIRECTOR

Background

Nashville Repertory Theatre (formerly Tennessee Rep) a professional regional theatre now in its 30th season, exists to serve through creating “Ah-­‐ha!” moments that inspire empathy, prod intellectual and emotional engagement, and expand the creative capacity of audience and artists though the dynamic connection unique to live theatre. Nashville Rep is an important part of the engine that drives this thriving community of theatre artists.

We are the resident theatre company in the Tennessee Performing Arts Center, with offices, rehearsal space and production shops located in the Nashville Public Television complex. With an operating budget of $1.3 million, Nashville Rep is led by the Producing Artistic Director, governed by a 32-­‐member Board of Directors and employs a full-­‐time staff of 12, 2 seasonal positions, 4-­‐5 professional interns, 4-­‐5 associate artists, and dozens of jobbed-­‐in actors and theatre artists by the show.

Each season is anchored by five full-­‐scale Main Stage productions mounted by professional theatre artists who live in Middle Tennessee. Our New Stages programming includes a staged readings series, and Nashville Rep contributes to the field both locally and nationally through the Ingram New Works Project (NWP), a program unique among regional theatres in the way it supports playwrights, contributes to the growing passion for new works locally, and reflects important work out into the national field. Our educational programming includes workshops, enrichment activities for theatre attendees, and a vibrant professional internship program that is preparing the next generation of artists and leaders of theatre organizations.

Position Summary

The Marketing Director occupies a leadership position in the organization, reporting to the Producing Artistic Director, and working with the Development Director and the Director of Finance and Administration as a team in the day-­‐to-­‐day management of the administrative side of theatre operations. The Director is responsible for planning and executing all company sales, marketing and public relations activities, ranging from advertising, website, promotion, social media and printed collateral, including the creation and management of internal budgets. The Director must regularly exhibit creativity combined with efficiency and strong communication skills in a collaborative team environment. The ideal candidate will have at least three years of previous marketing experience, preferably in the arts/entertainment sector; a passion for theatre; proven writing, verbal and organizational skills; previous experience in media-­‐buying, budgeting, analysis, and collateral production; experience with Tessitura or similar ticketing software is a plus. Overall, the position requires a quick-­‐learning self-­‐starter with organizational and follow-­‐through skills, and an ability to work closely with the Development Director to assure coordination of all audience development activities. The Director will work with the assistance of a New Media/Marketing Coordinator, who is responsible for providing new media access, graphic design, video/photographic content, and internet presence for all audience development purposes, and one full-­‐time professional marketing intern.

Responsibilities

Responsible to the Producing Artistic Director for all duties contained herein.

The Marketing Director is responsible for planning and overseeing execution of all activities to generate ticket sales, promote audience attendance and community interest, and raise the profile of Nashville Rep, working with the Producing Artistic Director to create marketing strategies in sync with mission and aesthetic tone of company. Duties include:

  • Implement and monitor plans and strategies for
    • season marketing.
    • subscription sales campaigns, both for renewals and gaining new subscribers.
    • single ticket sales, with a focus on broadening base of ticket buyers.
    • group sales, in partnership with the venue’s group sales office.
  • Assure continuity of brand identity for all materials, working with New Media/Marketing Coordinator in the creation of all materials distributed, including seasonal materials, show specific materials, and Playbill.
  • Generate press releases and establish media contacts and relationships to generate publicity.
  • Purchase and place advertising including but not limited to print, radio, TV, and online advertising. Negotiate rates with media outlets and recommend sponsorship opportunities. Conduct post-­‐buy media analysis and track and report on results.
  • Work with TPAC box office and TESSITURA reporting systems to track sales and create reports.
  • Work with New Media/Marketing Coordinator on website presence and social media activities.
  • Work with pertinent staff to organize publicity photo/video shoots.
  • Create effective presence of marketing table in lobby of theatre for all performances.

Will work in close collaboration with Development Director to coordinate marketing and fundraising strategies under an Audience Development umbrella.

  • Will work in coordination with audience development staff to create audience outreach and enrichment activities to enhance an audience’s connection to the work.
  • Will plan and coordinate effective promotion of such activities.
  • Will work with Development Director to fulfill subscriber benefits and sponsorship packages.
  • Assist with any fundraising events that need public relations, publicity, marketing and promotional support.
  • Will work in close collaboration with Development Director and Director of Finance and Administration to execute the day-­‐to-­‐day administrative function of the company.

    Will provide management information to share at the board level which explains revenue results and upcoming strategies.

    Will provide staff leadership for board marketing task force.

    Will stay abreast of marketing trends and innovation, assuring a progressive and evolving marketing approach that is responsive to the current environment and challenges.

    Establish and maintain effective, cost-­‐conscious marketing budgets.

    Work with pertinent staff to archive marketing materials.

    Shall assume other appropriate duties as assigned by the Producing Artistic Director from time to time.

    QUALIFICATIONS

    The successful candidate:

    • 1. Is enthusiastic about marketing for professional theatre and can balance the many challenges inherent in an active and lively theatre environment.
    • 2. Has a background of successful marketing, and is hungry to push to the next level.
    • 3. Is a strong forward-­thinker, with the ability to motivate and inspire others.
    • 4. Is well-­organized, adept at planning and managing strategically and setting priorities.
    • 5. Can focus on details while not losing sight of the big picture.
    • 6. Has a sense of humor.
    • 7. Has the flexibility to welcome and embrace change.
    • 8. Is a confident, personable, and positive individual who has initiative, creativity, and energy.
    • 9. Possesses exceptional verbal and written communication skills.
    • 10. Is proficient in most computer applications and is comfortable managing and using data.
    • 11. Enjoys working as a team player but works well independently.
    • 12. Is genuinely interested in theater and the arts, and would welcome the opportunity to support the theatre’s mission and advocate it to others.
    • 13. Possesses, at minimum, a Bachelor’s degree, and preferably at least 3 years of marketing experience.

    COMPENSATION

    Compensation is commensurate with education and experience, and is competitive with other non-­profit theatres of our budget size ($1.3M) according to TCG’s most current Salary Survey, in the starting range of $40K-­$45K with potential for growth with successful increase of organizational revenue. Benefits include health insurance, generous annual leave policy, and a supportive and stimulating work environment.

    APPLICATION INSTRUCTIONS

    To be considered for the position, please email the items below in one PDF-­formatted file with your name as the filename to rene@nashvillerep.org. Please make the subject line of the email “Marketing Director Application”, precisely. Prospective applicants are strongly encouraged to review our website at nashvillerep.org prior to submitting materials for consideration.

    • 1. A substantive cover letter including the following information: your interest in the position and why you believe you would be a good match for the company, the date you are available to start, your salary requirements and contact information for three professional references.
    • 2. A résumé no longer than 2 pages outlining your educational and professional experience.
    • 3. The following two writing samples demonstrating your breadth and flexibility as a strategist:
      • a) Nashville Rep’s next production is The Whipping Man by Matthew Lopez, featuring former Tennessee Titan Eddie George. How would you sell tickets to this show? Be as specific as possible as to what media tools you would use, what organizations you might connect with, and what the messaging might be in press releases and email blasts. Of a $10K marketing budget, how would you allocate your expenditures, by percentage? (Information on the play is readily available online.)
      • b) Nashville Rep recently changed its name from Tennessee Repertory Theatre. A lively buzz was created around the announcement at the beginning of the season (September) through a special event and press releases, etc. How would you keep that buzz going throughout the season and bring awareness of Nashville Rep to a new level in our community by the end of the season?

    Incomplete submissions will not be considered nor will submissions sent via postal mail or fax. No calls please.